Psychological Tricks You Can Use to Encourage Customers to Buy

If you’re planning a start-up in Singapore, you need to come up with ways to attract more customers. Even companies that have already been established for a long time still need certain psychological tricks to influence customer behavior.

Using the power of anecdote

Simply put, people look at stories first instead of statistics. This is because stories tell of individual experiences and it’s easier for people to relate to them than looking at numbers. This is why you always see businesses feature customer reviews and testimonials. If you have a website, for example, you can share your comments of customer’s that have been satisfied with your service. This is sure to invite more potential customers since they’ve already read positive things about you. 

Social proof or the bandwagon effect

This basically means a person is more likely to go with what other people are doing or in this case, buying. Today, this is easier to do because of the internet. Some businesses even use bots, for example, to gain followers in social media. Or maybe you’re an influencer and your planning to start your business. You can easily sell your products because a lot of people know you already.

Scarcity Illusion

This psychological trick takes advantage of the fact that people are more likely to buy things if they are limited. If you notice, a lot of Singaporeans line up for a product knowing that it’s limited edition no matter how long they have to wait. Airlines also use this trick when selling tickets by saying that there’s only a few left for that price. It’s quite effective especially if the products are mainly used for convenience.

Frequency illusion

Do you remember that time when you see a certain product just once, and then suddenly you’re seeing it all the time? This is called the frequency illusion or the Baader-Meinhof Phenomenon. More than anything, it’s not the business that does this but the customer’s mind itself. Once you see something, you’re twice as likely to notice it again. That’s called the mind’s selective attention. Once a company introduces a product, they just leave it at that and let your mind do all the noticing.

Loss Aversion

Loss aversion is basically centered around a consumer feeling good about gaining something while also feeling bad about losing it. This is exactly why companies do free trials! Because you get a taste of their service or product, it will be harder for you to let it go once the free trial ends. That’s why you’ll be tempted to just go for the purchase. This is actually one of the most effective and widely-used tricks to influence customer behavior.

Beginner Tips for Scuba Divers

If being a scuba diving holds your interest, it is time that you learn about it. Do not worry because there are many schools or trainings that you can consider. You just need to enrol and then be serious about it. You can go to different spots near Singapore as a start. If you think you are ready for challenging dives, it is time to go outside your comfort zone and truly experience the world under.

Your goal here is to home your skills as well as continuously improve your performance. Most importantly, do not forget to have fun below. Here are some tips that you can consider especially if you are a beginner:

Learn to make a decision
When you decide on something, you have to be sure about it. When you are under, there is no room for doubts. You need to be confident for your dives to be successful. If you are not comfortable, do not go. If you do not want to go deeper, do not pursue. Just take a step back and understand how you feel.

Make a log
Not all divers know the importance of logging or recording every experience. It is crucial that you log so you can keep track of your gear, gas consumption and even weighting. This will serve as your reference so you can plan well for your next dive. The record should also show when your equipment needs servicing. This is for your safety and protection.

Slow down
You will be tempted to go down fast but it is recommended that you slow down. If you slow down and relax, animals will just come out and you won’t miss a thing. If you go slowly, you will also maximize the supply of air plus the buoyancy will be dialed better.

Plan the dive
Do not just depend on your diving master or the computer whenever you have dives. Even if you have a diving master, always know the plan and if you are doing on your own, make sure that you are familiar with the area.

Check the equipment
This is basic. It is crucial that you check the equipment before using it or going down. For example, do not depend on your gauge telling it is “full tank”. Always take breaths before diving and see if the needle moves.

If you are a real diver, you won’t stop exploring. You won’t rest until you discovered all the spots. There is a completely different world under and it is up to you to explore it all. The most important thing here is you never stop growing and learning.

Photography Lesson: Choosing the Right Background


Before you hire a photo studio, it’s a good idea to be aware of the importance of your background. The background is one of the most important aspects of photo shooting. To get the best possible photo, you’ll need a background that’s neither too dull nor too cluttered. If the background is dull, the entire photo may seem dull. But if the background is too busy, it may take attention away from the image itself.  You’re supposed to be the star of the photo shoot. The background is just there to complement your photo.


Using Proper Lighting

The background will need to be properly lighted. Modern photography equipment can help adjust the lighting. By adjusting the lighting of the background, the subject can either be brought into or out of focus. There are three main types of lighting that are very popular among photographers. These are:

  • Graduated – The subject of the photo shoot will stand in front of a curved background with the source of light coming from above. The goal is to make the top of the background appear lighter than the bottom.


  • Dropped Out – The subject will stand on a clear platform with the source of light coming from below the platform. A white background or a solid colored one works best here. The goal here is to make it seem like the subject is suspended above the ground.


  • Even lighting – Here, the entire photo is evenly lighted. Neither the subject nor the background is overexposed.


Choosing the Background Color

You’ll want a background color that will complement your looks and that will fit the style of photo you’re looking for. There’s no right or wrong answer as to what color you should use. In the end, it depends on the need of your photo. Different colors are known to provide different reactions or emotions from the audience. For example, the color blue may signify calmness and intelligence.

Using Plain Black Background

A black background may make the subject seem more sophisticated. Red is usually assorted with love or aggression. If you’re unsure which background color to use, one of the simplest guides is to get a color based on your gender. Dark colors like brown and black work well on male subjects because they show strength. Lighter shades which reflect tenderness are better for females. Of course you’ll need to take other things into consideration like skin color, eye color, or the subject’s clothes.

If these tips fail, there’s no need to worry. Modern technology can fix a lot of things and that includes your photo background. If your photo doesn’t turn out as expected, the photo studio can edit it using software. As you can see above, choosing the right background is not as simple as it may seem. Proper equipment is important as if knowing the effects of lighting. This is why you may choose to hire photo studio instead of having your photos taken outside.